Special edition vehicles, do they warrant the extra money?

25 Jan

By Matt McCarron

High-end auto manufacturers are always trying to get a leg-up over the competition. Manufacturers are constantly debuting updated or slightly tweaked versions of already existing vehicles or creating special editions of a particular model, creating a renewed interest and in-turn, new customers. But are these special editions really worth the inflated sticker price they command?

Case-in-point, the new Porsche 911 Black Edition. The special variant costs an additional $3,500 compared to a run-of-the-mill 911 Carrera coupe, and $2,500 over a Carrera Cabriolet. Surely you get some special or exclusive goodies for the extra money, but what are they, and do they give enough bang for the buck?

Porsche 911 Black Edition: Courtesy of Porsche North America

The 911 Black Edition exterior is painted in “Solid Black” and has other components matched to fit the exterior’s overall look, including black brake calipers, 19-inch 911 Turbo II wheels with a two-tone finish, and a “911” badge on the trunk lid. The interior features some special characteristics too, such as a limited edition plaque on the glove box and “Black Edition” stainless steel door entry guards, but other features are available to anyone ordering a regular 911 Carrera. These include a black interior with aluminum trim pieces and black instrument dials. The real section of the center console painted black and the car has Porsche Communication Management (PCM), a Sport Design steering wheel and a Bose surround sound system.

That might not seem like much. However, if you take the options that are offered on the Black Edition and ordered them individually it would cost approximately $8,390. That might be reason enough for someone to spend the $3,500, especially if an individual wanted to order a 911 similar to the Black edition. However, when it comes down to it, whether someone feels spending the extra money is warranted is up to the individual. Manufacturers will continue to produce limited special and run-out editions in an attempt to maximize profits.  Some like special editions and others don’t, but like the saying goes, “to each his/her own.”

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