BMW committed to U.S. production, Advanced Diesel Technology

7 Feb

By Matt McCarron

The Super Bowl is known for its advertisements, and for the amounts of money corporations invest into them. Last night’s Super Bowl XLV was no exception. However, there was one difference, namely being the type of corporation choosing to invest in multiple Super Bowl ads. BMW group and BMW North America lead the way with two prime-time ads. It was the first time in 10 years BMW had produced an advertisement specifically for the Super Bowl.

BMW 335d Sedan with Advanced Diesel Technology: Courtesy of BMW USA

The first of BMW’s ads illustrated the company’s commitment to producing a number of its vehicles in America. They did this along with debuting the all-new X3. The Spartanburg, S.C. production facility produces every X3, X5 and X6 SUV in the world. The plant, which following a 2008 expansion, is now spread over four million square-feet of facilities. BMW invested over $1 billion in the local economy directly following the stock market collapse in 2008. While America manufacturers, such as General Motors and Chrysler were being bailed out by the America public, BMW decided to expand its North America base. In the 16 years since the Spartanburg, S.C. plant opened its doors in 1994, more than 1.7 million vehicles have rolled off the assembly line. In 2010 159,284 vehicles were produced.

The second of BMW’s commercials highlighted BMW’s movement towards their Advanced Diesel Technology. BMW has developed a unique cleaning system that make the days of dirty, smelly diesel engine obsolete. In addition to the cleaning system, BMW engineers have created a sequentially operated twin-turbocharged inline-six engine for the X5 xDrive 35d. The engine is capable of producing the torque of a V8, with efficiency as a four-cylinder.

BMW Advanced Diesel Technology is available on the 335d and X5 xDrive35d. The 335d is powered by a 3.0-liter, six-cylinder engine, producing 265 horsepower, 425 lb-ft of torque at 1,750 rpm, and gets an estimated 36 mpg on the highway. The X5 xDrive35d has the same power and torque figures as its sibling, but only gets an estimated 26 mpg on the highway.

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Videos Courtesy of BMW.


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